Saul Berman, IBM Media & Entertainment Strategy and Change practice leader, says, “The Internet is becoming consumers’ primary entertainment source. The TV is increasingly taking a back seat to the cell phone and the personal computer among consumers age 18 to 34. Just as mobile communications have replaced traditional land-lines, cable and satellite TV subscriptions risk a similar fate of being replaced as the primary source of content access.”

A new IBM online consumer study, a component of the upcoming report “The end of advertising as we know it” planned for fall 2007, shows that among consumer respondents, 19% stated spending six hours or more per day on personal Internet usage, versus 9% of respondents who reported the same levels of TV viewing. 66% reported viewing between one to four hours of TV per day, versus 60% who reported the same levels of personal Internet usage.

IBM end of advertising complete survey results

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"No End in Sight" counterspins Iraq war propaganda

Steven R. Hurst reports for The Associated Press: "The military and diplomatic public relations machines are running full bore. The message: 'Things are getting better, but we need more time.' Pushing that assessment most eloquently and fervently is Ambassador Ryan Crocker, a career diplomat and one of the State Department's most seasoned Middle East hands." Iraq: US Officials Will Ask for More Time

Meanwhile, a documentary which opened in select theaters on Friday by film maker Charles Ferguson takes a sober non-partisan inventory of the progress made in Iraq and comes to a different conclusion... "There has never been a film equivalent of 'The Best and the Brightest,' David Halberstam's masterful analysis of the mistakes that led to the American quagmire in Vietnam," says the San Jose Mercury Star's Bruce Newman. Until recently that is, "a new documentary 'No End In Sight' may be as close as the Iraq war ever comes to its own 'Best and the Brightest,' although in this case the title might need to be tweaked slightly to 'The Worst and the Stupidest.'"

The official site has a link to tell your congressman to see this film, now playing at the E Street Cinema in Washington DC and across the country. Click here for a full theater list.